Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations ... business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models. There is,...

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Detalles Bibliográficos
Autor Principal: Siggelkow, Nicolaj
Outros autores: Terwiesch, Christian
Formato: Libro
Idioma:inglés
Publicado: Boston, Massachesutts Harvard Business Review Press 2019
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