Blue Ocean Classics
"W. Chan Kim and Renée Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harv...
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| Formato: | Livro |
| Idioma: | inglês |
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Boston, Massachesutts
Harvard Business Review Press
2019
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