Marketing Analytics: Strategic Models and Metrics
Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Admiral Press
2016
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| Subjects: | |
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NMIMS Hyderabad -
| Call Number: |
658.83 SOR |
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| Copy | Available Place a Hold |