Marketing Analytics: Strategic Models and Metrics
Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
保存先:
| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
New Jersey
Admiral Press
2016
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| 主題: | |
| タグ: |
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| 要約: | Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. |
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| 物理的記述: | x, 488 p. |
| ISBN: | 9781481900300 |