Marketing Analytics: Strategic Models and Metrics
Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
-д хадгалсан:
| Үндсэн зохиолч: | |
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| Формат: | Ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
New Jersey
Admiral Press
2016
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| Нөхцлүүд: | |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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| Тойм: | Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. |
|---|---|
| Биет тодорхойлолт: | x, 488 p. |
| ISBN: | 9781481900300 |