Marketing Analytics: Strategic Models and Metrics
Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
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| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
New Jersey
Admiral Press
2016
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| Teme: | |
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| Izvleček: | Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. |
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| Fizični opis: | x, 488 p. |
| ISBN: | 9781481900300 |