Marketing Analytics: Strategic Models and Metrics
Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
New Jersey
Admiral Press
2016
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| Onderwerpen: | |
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_830000000000000_SOR |7 0 |9 12043 |a 50008178 |b 50008178 |d 2020-02-20 |e The Book Syndicate Hyderabad |g 3746.25 |l 2 |m 1 |o 658.83 SOR |p J5117 |q 2025-01-16 |r 2024-12-11 15:52:58 |s 2024-12-11 |w 2021-03-10 |y RB | ||
| 999 | |c 6792 |d 6792 | ||
| 020 | |a 9781481900300 | ||
| 082 | |a 658.83 |b SOR | ||
| 100 | |a Sorger, Stephan |9 8019 | ||
| 245 | |a Marketing Analytics: Strategic Models and Metrics | ||
| 260 | |a New Jersey |b Admiral Press |c 2016 | ||
| 300 | |a x, 488 p. | ||
| 520 | |a Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. | ||
| 650 | |a Marketing - Mathematical Models |9 7122 | ||
| 650 | |a Marketing - Statistical Methods |9 7122 | ||
| 650 | |a Marketing Research |9 7122 | ||