Marketing Analytics: Strategic Models and Metrics
Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
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| Hovedforfatter: | |
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| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New Jersey
Admiral Press
2016
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| Fag: | |
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NMIMS Hyderabad -
| Klassifikationsnummer: |
658.83 SOR |
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| Kopi | Tilgængelig Reservér” |