Marketing Analytics: Strategic Models and Metrics

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Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

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Bibliografski detalji
Glavni autor:	Sorger, Stephan
Format:	Knjiga
Jezik:	engleski
Izdano:	New Jersey Admiral Press 2016
Teme:	Marketing - Mathematical Models Marketing - Statistical Methods Marketing Research
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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