Marketing Analytics: Strategic Models and Metrics
Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
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Autor principal: | Sorger, Stephan |
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Formato: | Livro |
Idioma: | inglês |
Publicado em: |
New Jersey
Admiral Press
2016
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Assuntos: | |
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