Marketing Analytics: Strategic Models and Metrics

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Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

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Библиографические подробности
Главный автор:	Sorger, Stephan
Формат:	‌
Язык:	английский
Опубликовано:	New Jersey Admiral Press 2016
Предметы:	Marketing - Mathematical Models Marketing - Statistical Methods Marketing Research
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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