Marketing Analytics: Strategic Models and Metrics

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Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

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Bibliografske podrobnosti
Glavni avtor:	Sorger, Stephan
Format:	Knjiga
Jezik:	angleščina
Izdano:	New Jersey Admiral Press 2016
Teme:	Marketing - Mathematical Models Marketing - Statistical Methods Marketing Research
Oznake:	Označite Brez oznak, prvi označite!

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