Marketing Analytics: Strategic Models and Metrics

Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

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Autor principal: Sorger, Stephan
Format: Llibre
Idioma:anglès
Publicat: New Jersey Admiral Press 2016
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Marketing analytics : strategic models and metrics per Sorger, Stephan

Publicat 2016
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