Marketing Analytics: Strategic Models and Metrics
Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
New Jersey
Admiral Press
2016
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| Subjects: | |
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