Marketing Analytics: Strategic Models and Metrics
Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
New Jersey
Admiral Press
2016
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| Teme: | |
| Oznake: |
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