Marketing Analytics: Strategic Models and Metrics
Offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New Jersey
Admiral Press
2016
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| Matèries: | |
| Etiquetes: |
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NMIMS Hyderabad -
| Signatura: |
658.83 SOR |
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| Còpia | Disponible Fer una reserva |