The Future of Pharma: Evolutionary Threats and Opportunities

The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and...

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Bibliographic Details
Main Author: Smith, Brian D.
Format: Book
Language:English
Published: London Routldge An Imprint of Taylor & Francis Group 2016
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NMIMS Hyderabad -

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