The Future of Pharma: Evolutionary Threats and Opportunities
The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and...
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| Materyal Türü: | Kitap |
| Dil: | İngilizce |
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London
Routldge An Imprint of Taylor & Francis Group
2016
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| Özet: | The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations and increasingly tailored health services. |
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| Fiziksel Özellikler: | xviii, 194 p. |
| ISBN: | 9781138247499 |