The Future of Pharma: Evolutionary Threats and Opportunities

The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and...

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Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Smith, Brian D.
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: London Routldge An Imprint of Taylor & Francis Group 2016
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MARC

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100 |a Smith, Brian D.   |9 7705 
245 |a The Future of Pharma: Evolutionary Threats and Opportunities 
260 |a London   |b Routldge An Imprint of Taylor & Francis Group  |c 2016 
300 |a xviii, 194 p.  
520 |a The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations and increasingly tailored health services. 
650 |a Pharmaceutical Industry  |9 7522 
650 |a Pharmaceutical Industry - Forecasting  |9 7522