The Future of Pharma: Evolutionary Threats and Opportunities
The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and...
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| Format: | Book |
| Language: | English |
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London
Routldge An Imprint of Taylor & Francis Group
2016
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