Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Xehetasun bibliografikoak
Egile nagusia:	Keller, Kevin Lane
Beste egile batzuk:	Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	New Delhi Pearson India Education Pvt. Ltd. 2020
Edizioa:	5th ed.
Gaiak:	Brand Name Products - Management Product Management
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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