Essentials of Marketing

Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.

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Bibliographic Details
Main Author: Baines, Paul
Other Authors: Fill, Chris, Page, Kelly
Format: Book
Language:English
Published: New Delhi Oxford University Press 2016
Subjects:
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NMIMS Hyderabad -

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Call Number: 658.8 BAI
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