Essentials of Marketing

Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.

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Bibliografiske detaljer
Hovedforfatter: Baines, Paul
Andre forfattere: Fill, Chris, Page, Kelly
Format: Bog
Sprog:engelsk
Udgivet: New Delhi Oxford University Press 2016
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Beskrivelse
Summary:Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
Emne beskrivelse:South Asian Edition
Fysisk beskrivelse:xxiv, 413 p.
ISBN:019873476X