Essentials of Marketing
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Oxford University Press
2016
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| Subjects: | |
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| 100 | |a Baines, Paul |9 8691 | ||
| 245 | |a Essentials of Marketing | ||
| 260 | |a New Delhi |b Oxford University Press |c 2016 | ||
| 300 | |a xxiv, 413 p. | ||
| 500 | |a South Asian Edition | ||
| 520 | |a Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers. | ||
| 650 | |a Marketing | ||
| 700 | |a Fill, Chris |9 8692 | ||
| 700 | |a Page, Kelly |9 8693 | ||
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