Essentials of Marketing
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
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Main Author: | Baines, Paul |
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Other Authors: | Fill, Chris, Page, Kelly |
Format: | Book |
Language: | English |
Published: |
New Delhi
Oxford University Press
2016
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