Branding in a Competitive Marketplace

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Bibliographic Details
Main Author:	Baisya, Rajat K.
Format:	Book
Published:	New Delhi Sage Pub. India 2013
Subjects:	Branding (marketing), Brand name Products
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NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number:	658.827 BAI
Copy	Available Place a Hold