International Business: The New Realities

This title caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job marke...

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Detalles Bibliográficos
Autor Principal: Cavusgil, S. Tamer
Outros autores: Knight, Gary A., Riesenberger, John R.
Formato: Libro
Idioma:inglés
Publicado: New Delhi Pearson Education India Pvt. Ltd. 2018
Edición:4th ed.
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