Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Pearson Education India Pvt. Ltd.
2017
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| Edition: | 4th ed. |
| Subjects: | |
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NMIMS Hyderabad -
| Call Number: |
658.827 KEL |
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| Copy | Available Place a Hold |