Keller, K. L., Parameswaram, A. M. G., & Jacob, I. (2017). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed.). Pearson Education India Pvt. Ltd.
Citace podle Chicago (17th ed.)Keller, Kevin Lane, Ambi M. G. Parameswaram, a Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2017.
Citace podle MLA (9th ed.)Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th ed. Pearson Education India Pvt. Ltd, 2017.
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