Cita APA (7a ed.)

Keller, K. L., Parameswaram, A. M. G., & Jacob, I. (2017). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed.). Pearson Education India Pvt. Ltd.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane, Ambi M. G. Parameswaram, y Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2017.

Cita MLA (9a ed.)

Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th ed. Pearson Education India Pvt. Ltd, 2017.