Keller, K. L., Parameswaram, A. M. G., & Jacob, I. (2017). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed.). Pearson Education India Pvt. Ltd.
Chicago-referens (17:e uppl.)Keller, Kevin Lane, Ambi M. G. Parameswaram, och Isaac Jacob. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th ed. New Delhi: Pearson Education India Pvt. Ltd, 2017.
MLA-referens (9:e uppl.)Keller, Kevin Lane, et al. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th ed. Pearson Education India Pvt. Ltd, 2017.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.