Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Détails bibliographiques
Auteur principal:	Keller, Kevin Lane
Autres auteurs:	Parameswaram, Ambi M. G., Jacob, Isaac
Format:	Livre
Langue:	anglais
Publié:	New Delhi Pearson Education India Pvt. Ltd. 2017
Édition:	4th ed.
Sujets:	Brand Name Products - Management Product Management
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MARC


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100		\|a Keller, Kevin Lane
245		\|a Strategic Brand Management: Building, Measuring, and Managing Brand Equity
250		\|a 4th ed.
260		\|a New Delhi \|b Pearson Education India Pvt. Ltd. \|c 2017
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