Strategic Brand Management: Building, Measuring, and Managing Brand Equity
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| অন্যান্য লেখক: | , |
| বিন্যাস: | গ্রন্থ |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
New Delhi
Pearson Education India Pvt. Ltd.
2017
|
| সংস্করন: | 4th ed. |
| বিষয়গুলি: | |
| ট্যাগগুলো: |
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MARC
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| 100 | |a Keller, Kevin Lane | ||
| 245 | |a Strategic Brand Management: Building, Measuring, and Managing Brand Equity | ||
| 250 | |a 4th ed. | ||
| 260 | |a New Delhi |b Pearson Education India Pvt. Ltd. |c 2017 | ||
| 300 | |a xxix, 586 p. | ||
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| 650 | |a Product Management | ||
| 700 | |a Parameswaram, Ambi M. G. |9 462 | ||
| 700 | |a Jacob, Isaac |9 9835 | ||
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