Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | , |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New Delhi
Pearson Education India Pvt. Ltd.
2017
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| Udgivelse: | 4th ed. |
| Fag: | |
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| 020 | |a 9789332542204 | ||
| 082 | |a 658.827 |b KEL | ||
| 100 | |a Keller, Kevin Lane | ||
| 245 | |a Strategic Brand Management: Building, Measuring, and Managing Brand Equity | ||
| 250 | |a 4th ed. | ||
| 260 | |a New Delhi |b Pearson Education India Pvt. Ltd. |c 2017 | ||
| 300 | |a xxix, 586 p. | ||
| 650 | |a Brand Name Products - Management | ||
| 650 | |a Product Management | ||
| 700 | |a Parameswaram, Ambi M. G. |9 462 | ||
| 700 | |a Jacob, Isaac |9 9835 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_827000000000000_KEL |7 0 |9 14514 |a 50008178 |b 50008178 |d 2022-12-24 |e Gifted by students and Faculties |l 2 |m 11 |o 658.827 KEL |p JB000595 |r 2024-05-14 11:15:38 |s 2024-01-09 |w 2022-12-24 |y BK | ||
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