Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Dades bibliogràfiques
Autor principal:	Keller, Kevin Lane
Altres autors:	Parameswaram, Ambi M. G., Jacob, Isaac
Format:	Llibre
Idioma:	anglès
Publicat:	New Delhi Pearson Education India Pvt. Ltd. 2017
Edició:	4th ed.
Matèries:	Brand Name Products - Management Product Management
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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