Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Podrobná bibliografie
Hlavní autor:	Keller, Kevin Lane
Další autoři:	Parameswaram, Ambi M. G., Jacob, Isaac
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	New Delhi Pearson Education India Pvt. Ltd. 2017
Vydání:	4th ed.
Témata:	Brand Name Products - Management Product Management
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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