Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliographic Details
Main Author: Keller, Kevin Lane
Other Authors: Parameswaram, Ambi M. G., Jacob, Isaac
Format: Book
Language:English
Published: New Delhi Pearson Education India Pvt. Ltd. 2017
Edition:4th ed.
Subjects:
Brand Name Products - Management
Product Management
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