Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Afficher d'autres versions (15)

Enregistré dans:

Détails bibliographiques
Auteur principal:	Keller, Kevin Lane
Autres auteurs:	Parameswaram, Ambi M. G., Jacob, Isaac
Format:	Livre
Langue:	anglais
Publié:	New Delhi Pearson Education India Pvt. Ltd. 2017
Édition:	4th ed.
Sujets:	Brand Name Products - Management Product Management
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
par: Keller, Kevin Lane
Publié: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
par: Keller, Kevin Lane
Publié: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
par: Keller, Kevin Lane
Publié: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
par: Keller, Kevin Lane
Publié: (2012)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
par: Keller, Kevin Lane
Publié: (2013)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
par: Keller, Kevin Lane
Publié: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
par: Keller, Kevin Lane
Publié: (2020)

Strategic Brand Management
par: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Publié: (2008)

The New Strategic Brand Management
par: Kapferer, Jean Noel
Publié: (2009)

The New Strategic Brand Management
par: Kapferer, Jean Noel
Publié: (2009)

Building Strong Brands
par: Aaker, David A
Publié: (1996)

Building Strong Brands
Publié: (1996)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
par: Keller, Kevin Lane
Publié: (2020)

Best Practice Cases in Branding: Lessons from the World's Strongest Brands
par: Keller, Kevin Lane
Publié: (2009)

Brand immortality
par: Pringle, Hamish
Publié: (2009)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
par: Keller, Kevin Lane
Publié: (2015)

Strategic brand management : building, measuring, and managing brand equity
par: Keller, Kevin Lane
Publié: (2015)

The New Strategic Brand Management
par: Kapferer, Jean Noel
Publié: (2012)

Advanced Brand Management
par: Temporal, Paul
Publié: (2010)

Building Strong Brands
par: Aaker David A
Publié: (1996)

Strategic brand management : building, measuring, and managing brand equity
par: Keller, Kevin Lane
Publié: (2022)

Building Brand Value : five steps to building powerful brands
par: Parameswaran M.G
Publié: (2006)

United We Brand
par: Moser Mike
Publié: (2003)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
par: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Publié: (2016)

Building strong brands
par: Aaker, David A.
Publié: (2010)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
par: KELLER KEVIN LANE
Publié: (2008)

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY 3RD ED.
par: KELLER KEVIN LANE
Publié: (2008)

Managing Brand Equity : Capitalizing on the value of a brand name
par: Aaker David A.
Publié: (1991)

Strategic brand management Building, measuring, and managing brand equity
par: Keller, Kevin Lane
Publié: (2020)

Brand Breakout
par: Kumar, Nirmalya
Publié: (2013)

From Brand Vision to Brand Evaluation
par: Chernatony, Leslie de
Publié: (2006)

Designing world class BRANDS (Audio Book)
par: Naware, Ravi
Publié: (2004)

Origin of Brands
par: Ries Al
Publié: (2004)

Living Brands
par: Nadeau, Raymond A.
Publié: (2007)

Best of Branding \: Best Practices in Corporate Branding
par: Gregory James R.
Publié: (2004)

Brand Bubble: Looming Crisis in Brand Value
par: Gerzema John
Publié: (2008)

New Strategic Brand Management : Advanced insights & strategic thinking
par: Kapferer J N
Publié: (2015)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
par: Keller, Kvin Lane
Publié: (2015)

Brands and Branding
par: Brown, Stephen
Publié: (2016)

Brand Called You
par: Montoya Peter
Publié: (2003)