Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliografiska uppgifter
Huvudupphovsman:	Keller, Kevin Lane
Övriga upphovsmän:	Parameswaram, Ambi M. G., Jacob, Isaac
Materialtyp:	Bok
Språk:	engelska
Publicerad:	New Delhi Pearson Education India Pvt. Ltd. 2017
Upplaga:	4th ed.
Ämnen:	Brand Name Products - Management Product Management
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

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