Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Detaylı Bibliyografya
Yazar:	Keller, Kevin Lane
Diğer Yazarlar:	Parameswaram, Ambi M. G., Jacob, Isaac
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	New Delhi Pearson Education India Pvt. Ltd. 2017
Edisyon:	4th ed.
Konular:	Brand Name Products - Management Product Management
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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