Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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书目详细资料
主要作者: Keller, Kevin Lane
其他作者: Parameswaram, Ambi M. G., Jacob, Isaac
格式: 图书
语言:英语
出版: New Delhi Pearson Education India Pvt. Ltd. 2017
版:4th ed.
主题:
Brand Name Products - Management
Product Management
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity 由 Keller, Kevin Lane

出版 2022
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 由 Keller, Kevin Lane

出版 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 由 Keller, Kevin Lane

出版 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 由 Keller, Kevin Lane

出版 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 由 Keller, Kevin Lane

出版 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 由 Keller, Kevin Lane

出版 2020
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Strategic brand management : Building, Measuring, and Managing Brand Equity

Strategic brand management : Building, Measuring, and Managing Brand Equity 由 Keller, Kevin Lane

出版 2019
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 由 Keller, Kevin Lane

出版 2017
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 由 Keller, Kevin Lane

出版 2015
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity 由 Keller, Kevin Lane

出版 2015
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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity 由 Keller, Kevin Lane

出版 2015
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 由 Keller, Kevin Lane

出版 2013
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 由 Keller, Kevin Lane

出版 2012
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Search Result 14
Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity 由 Keller, Kevin Lane

出版 2008
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