Advertising and Promotion: An Integrated Marketing Communications Perspective
Gardado en:
Autor Principal: | Belch, George E. |
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Outros autores: | Belch, Michael A., Purani, Keyoor |
Formato: | Libro |
Idioma: | inglés |
Publicado: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
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Edición: | 9th ed. |
Subjects: | |
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