Advertising and Promotion: An Integrated Marketing Communications Perspective
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主要作者: | Belch, George E. |
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其他作者: | Belch, Michael A., Purani, Keyoor |
格式: | 图书 |
语言: | 英语 |
出版: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
|
版: | 9th ed. |
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