The strategy and tactics of pricing : a guide to profitable decision making

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...

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Dades bibliogràfiques
Autor principal:	Nagle, Thomas T.
Altres autors:	Muller, Georg
Format:	Llibre
Idioma:	anglès
Publicat:	New York Routledge 2018
Edició:	6th ed.
Matèries:	Preispolitik Pricing > Marketing Decision > Marketing Prise
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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