The strategy and tactics of pricing : a guide to profitable decision making

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...

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Bibliografiske detaljer
Hovedforfatter:	Nagle, Thomas T.
Andre forfattere:	Muller, Georg
Format:	Bog
Sprog:	engelsk
Udgivet:	New York Routledge 2018
Udgivelse:	6th ed.
Fag:	Preispolitik Pricing > Marketing Decision > Marketing Prise
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

Strategy and tactics of pricing : a guide to profitable decision making
af: Nagle Thomas T.
Udgivet: (2002)

Strategy and Tactics of Pricing
af: Nagle Thomas T
Udgivet: (2009)

MORE PROFITABLE PRICING
af: MARSHALL ARTHER
Udgivet: (1979)

STRATEGY AND TACTICS OF PRICING:A GUIDE TO PROFITABLE DECISION MAKING
af: NAGLE T T
Udgivet: (2002)

Pricing Strategies
Udgivet: (2009)

STRATEGY AND TACTICS OF PRICING: A GUIDE TOPROFITABLE DECISION MAKING
af: NAGLE T T
Udgivet: (2002)

Pricing Strategy
af: Smith Tim J
Udgivet: (2012)

Strategy and Tactics of Pricing
af: Nagle Thomas T
Udgivet: (2009)

Strategy and Tactics of Pricing
af: Nagle Thomas T
Udgivet: (2009)

Priciples of Pricing
af: Vohra, Rakesh V; and Krishnamurthi, Lakshman
Udgivet: (2012)

Price Theory And Applications
af: Hirshleifer, Jack
Udgivet: (2006)

The Strategy And tactics of pricing
af: Nagle,Thomas & others
Udgivet: (2013)

MARKETING DECISION MAKING
af: LILIEN GARY L
Udgivet: (1983)

Handbook of Pricing Research in Marketing
af: Rao Vithala R
Udgivet: (2009)

Stock price prediction using decision thee
af: Kharbanda, Ansh
Udgivet: (2023)

Bad Apples
af: Sember, Brette Mcwhorter
Udgivet: (2010)

1% Windfall : How Successful Companies Use Price to Profit and grow
af: Mohammed Rafi
Udgivet: (2010)

Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures
af: Smith, Tim J.
Udgivet: (2017)

Asset Pricing
af: Cochrane John H
Udgivet: (2010)

STRATEGY AND TACTICS OF PRICING : A GUIDE TO GROWING MORE PROFITABLY
af: NAGLE THOMAS; HOGAN JOHN; ZALE JOSEPH
Udgivet: (2013)

MARKETING DECISION
af: O'DELL WILLIAM F
Udgivet: (1977)

MARKETING DECISION MAKING : A MODEL-BUILDING APPROACH
af: LILIEN GARY L
Udgivet: (1983)

Pricing
af: Landsburg, Steven E
Udgivet: (2008)

Power Pricing : how managing price transforms the bottom line
af: Dolan Robert J.
Udgivet: (1996)

Free
af: Anderson Chris
Udgivet: (2009)

The Price of Inequality Stiglitz, Joseph
af: E
Udgivet: (2012)

Making Decisions
af: Harvard Bus.School Pub
Udgivet: (2008)

Research for Marketing Decisions Green, Paul E;
af: Tull, Donalds S; Albaum, Gerald
Udgivet: (1988)

Opening networks to competition : the regulation and pricing of access
af: Gabel, David
Udgivet: (1998)

STRATEGY AND TACTICS OF PRICING A GUIDE
af: NAGALE THOMAS T
Udgivet: (2002)

Winning the Talent War
af: Dye, Carson F
Udgivet: (2002)

Digital marketing strategy and tactics
af: Kagan, Jeremy
Udgivet: (2020)

SHAKESPEARE FOR EVERYONE MUCH ADO ABOUT NOTHING
af: MULHERIN, JENNIFER
Udgivet: (2001)

Profitable buying strategies
af: Buchanan, Mike
Udgivet: (2009)

Martin Pring on Price Patterns
af: Pring, Martin J.
Udgivet: (2005)

Making smart Decisions
af: Harvard Bus. School
Udgivet: (2006)

Decision making process
af: Bouyssou Denis,Dubois Dibier
Udgivet: (2009)

Business decision making
af: BPP Learning Media
Udgivet: (2009)

DECISIONS DECISIONS:A PRACTICAL MANAGEMENT GUIDE TO PROB.SOLVING & DECISION MAKING
af: LEIGH ANDREW
Udgivet: (1983)

New Perspectives on Asset Price Bubbles
af: Evanoff,Douglas D.
Udgivet: (2012)