The strategy and tactics of pricing : a guide to profitable decision making

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...

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Библиографические подробности
Главный автор:	Nagle, Thomas T.
Другие авторы:	Muller, Georg
Формат:	‌
Язык:	английский
Опубликовано:	New York Routledge 2018
Редактирование:	6th ed.
Предметы:	Preispolitik Pricing > Marketing Decision > Marketing Prise
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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