Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliographische Detailangaben
1. Verfasser: Keller, Kevin Lane
Weitere Verfasser: Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Format: Buch
Sprache:Englisch
Veröffentlicht: New Delhi Pearson India Education Pvt. Ltd. 2020
Ausgabe:5th ed.
Schlagworte:
Brand Name Products - Management
Product Management
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity von Keller, Kevin Lane

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STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity von KELLER KAVIN LANE

Veröffentlicht 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity von Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity von Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity von Keller, Kevin Lane

Veröffentlicht 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity von Keller, Kevin Lane

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Strategic brand management : Building, Measuring, and Managing Brand Equity

Strategic brand management : Building, Measuring, and Managing Brand Equity von Keller, Kevin Lane

Veröffentlicht 2019
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity von Keller, Kevin Lane

Veröffentlicht 2017
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity von Keller, Kevin Lane

Veröffentlicht 2017
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity von Keller, Kevin Lane

Veröffentlicht 2015
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity von Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity von Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity von Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity von Keller, Kevin Lane

Veröffentlicht 2012
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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity von Keller, Kevin Lane

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