Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Keller, Kevin Lane
Drugi avtorji: Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Format: Knjiga
Jezik:angleščina
Izdano: New Delhi Pearson India Education Pvt. Ltd. 2020
Izdaja:5th ed.
Teme:
Brand Name Products - Management
Product Management
Oznake: Označite
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity od Keller, Kevin Lane

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STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity od KELLER KAVIN LANE

Izdano 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

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Strategic brand management : Building, Measuring, and Managing Brand Equity

Strategic brand management : Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

Izdano 2017
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

Izdano 2015
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity od Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity od Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity od Keller, Kevin Lane

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Strategic Brand Management: Building, Measuring and Managing Brand Equity

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