Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Бібліографічні деталі
Автор: Keller, Kevin Lane
Інші автори: Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Формат: Книга
Мова:Англійська
Опубліковано: New Delhi Pearson India Education Pvt. Ltd. 2020
Редагування:5th ed.
Предмети:
Brand Name Products - Management
Product Management
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity за авторством Keller, Kevin Lane

Опубліковано 2022
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STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity за авторством KELLER KAVIN LANE

Опубліковано 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2020
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2020
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Strategic brand management : Building, Measuring, and Managing Brand Equity

Strategic brand management : Building, Measuring, and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2019
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2017
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2017
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2015
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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity за авторством Keller, Kevin Lane

Опубліковано 2015
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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2015
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2013
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2012
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Strategic Brand Management: Building, Measuring and Managing Brand Equity

Strategic Brand Management: Building, Measuring and Managing Brand Equity за авторством Keller, Kevin Lane

Опубліковано 2008
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