Principles of Marketing Engineering and Analytics

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Bibliographic Details
Main Author:	Lilien, Gary L.
Other Authors:	Rangaswamy, Arvind Bruyn, Arnaud De
Format:	Book
Language:	English
Published:	USA Decisionpro Inc 2017
Edition:	3rd
Subjects:	Marketing Data processing > Marketing Decision making Mathematical models
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NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number:	658.802 LIL
Copy	Available Place a Hold